Storyscape With Oluwasegun

In today’s retail world, shelf management plays a critical role in driving store performance. The look and feel of your shelves can make or break the shopping experience, influencing customer satisfaction, store perception, and ultimately, sales. One powerful approach that can revolutionize this area is what we call IRIS: Immediate Replacement of Item Sold. This concept ensures that products are restocked on the shelf immediately after being sold, maintaining the store’s visual appeal and ensuring product availability at all times. What is IRIS? IRIS is a shelf management strategy that emphasizes the real-time restocking of products the moment an item is sold. The idea is simple but highly effective: when a product is purchased, its absence is immediately addressed by replenishing it on the shelf. This ensures that customers always encounter fully stocked shelves, boosting the likelihood of making a purchase and creating a seamless shopping experience. Rather than waiting

In the heart of Lagos, where the hustle never stops, Nigerian markets like Balogun and Oyingbo come alive every day with a burst of energy that can only be experienced firsthand. The sights, sounds, and smells create an overwhelming sensory explosion, one that perfectly captures the essence of Nigeria's vibrant commercial spirit. From brightly colored fabrics to carefully stacked produce, the way these markets operate may seem chaotic, but there’s a subtle art at play an unspoken set of rules guiding the presentation of goods that draw customers in without them even realizing it. Welcome to the world of visual merchandising in Nigerian markets, where business meets creativity in a raw, authentic way. The Cultural Nuances of Display in Nigerian Markets Walking through the aisles of Balogun Market, one thing becomes immediately clear: these traders know how to present their products. They may not have formal training in visual merchandising, but they possess a