Storyscape With Oluwasegun

Starting a food business in Lagos, especially targeting early morning workers, can be incredibly profitable. With countless people rushing to work and looking for quick, delicious meals to take along, you have the perfect opportunity to meet their needs. One of the best dishes to offer is the beloved smoky party jollof rice. Here's a detailed guide to help you get started. 1. Location : Get a small space at a busy junction, not necessarily a shop. 2. Equipment : Buy serving plates, spoons, forks, trays for serving, a wooden or plastic table, and four chairs. Get coolers and other essentials. 3. Cooking : Early in the morning, prepare a delicious smoky party jollof rice and start selling. Lagosians like me love good food, and nothing beats the taste of well-made party jollof rice. Why This Works : Early morning workers in Lagos are always rushing to work and looking for quick, delicious food to take along. Offering them a tasty, convenient option like party jollof rice c

Introduction In Nigerian marriages, taking care of everyone’s feelings and making sure the home runs smoothly is called emotional labor. This often includes remembering important dates, planning family events, and keeping peace in the family. When one person, usually the woman, does most of this work, it can cause problems. Here’s how to solve this issue using our rich Nigerian cultural heritage. What is Emotional Labor? Emotional labor includes tasks like: - Remembering birthdays, anniversaries, and traditional events. - Organizing family events like weddings, funerals, and cultural ceremonies. - Ensuring children are happy, respectful, and doing well in school. - Maintaining good relationships with extended family and in-laws. - Resolving arguments and keeping everyone happy and united. Problems Caused by Unequal Emotional Labor When one person does most of the emotional labor, it can lead to: - Resentment and frustration: The person may feel tired and unappreciated. - He

Nigeria's current economic situation is challenging. The economy faces issues like currency fluctuations, inflation, and supply chain disruptions. These problems can affect businesses and their relationships with suppliers. Here’s a simple guide to managing vendor relationships effectively in this tough economic climate. 1. Communicate Clearly - For instance, a shop in Lagos uses WhatsApp to communicate with suppliers. This helps them solve problems quickly and keep everyone informed. 2. Set Clear Agreements - For example, a building company in Abuja writes detailed agreements with their suppliers. This helps avoid misunderstandings and ensures both parties know their responsibilities. 3. Work Together - For example, a tech startup in Port Harcourt includes their software suppliers in planning meetings. This helps them work together to solve problems and create better products. 4. Pay on Time - For instance, a fashion shop in Lagos uses an automated system to pay their

Today, how we talk to each other has changed a lot because of technology. In Nigeria, where family is very important, these changes are seen clearly. Let's look at how tools like WhatsApp, Facebook, and video calls are affecting Nigerian families. Staying Close Even When Far Away Nigeria is a big country, and many people move to cities or even other countries for work or better opportunities. This often means being far from family. Digital tools like WhatsApp and Skype help us stay in touch. With video calls and instant messages, families can see and talk to each other no matter the distance. For example, grandparents in the village can regularly talk to their grandchildren who live in Lagos or abroad, helping them feel close despite the distance. Bringing Families Together Digital communication makes it easy to share daily life with family. Many Nigerian families have WhatsApp groups where they share updates, jokes, and make family decisions. These group chats act like

Introduction In Nigeria’s rural areas, businesses are finding new and creative ways to succeed by using technology and local resources. These methods help improve life in these communities and make businesses more successful. Here’s how these innovations work in simple terms, with examples from specific cities and villages. 1. Better Farming with New Tools a. Smart Farming Using Technology: Farmers in Makurdi (Benue State) and Lokoja (Kogi State) use tools like GPS and drones to take care of their crops. They can get advice on farming, know the weather, and find out how much their crops might sell for. Benefits : This helps farmers grow more food and make more money. It also helps them sell their crops to people far away. b. Solar-Powered Watering New Watering Systems: In villages like Mubi (Adamawa State) and Damaturu (Yobe State), farmers use solar-powered machines to water their crops. These machines use sunlight to pump water. Advantages : This saves water and does

Introduction Selling to remote communities in Nigeria presents unique challenges and opportunities. With a diverse geography and varying levels of infrastructure, businesses need to adapt their strategies to effectively reach and serve these areas. This approach can help tap into untapped markets and build strong customer relationships in less accessible regions. 1. Understanding the Remote Community Landscape Geographic Diversity: Nigeria’s remote areas include rural villages, remote towns, and underserved regions, each with its own characteristics and needs. For example, the northern regions may have different needs compared to the southern or southeastern parts. Infrastructure Challenges: Many remote communities face challenges such as poor road conditions, limited access to electricity, and inadequate internet connectivity. Understanding these challenges is crucial for designing effective sales strategies. 2. Tailoring Your Products and Services Local Needs and Prefere

Introduction Selling through social impact involves aligning your business with social or environmental causes to enhance brand value and appeal to customers who prioritize corporate responsibility. In Nigeria, where social and community issues are prominent, this approach can create a strong connection between your brand and its audience. Here’s how businesses can effectively use social impact to drive sales in the Nigerian market. 1. Identify Relevant Social Issues Local : Focus on social issues that resonate with Nigerian customers, such as education, healthcare, environmental sustainability, and poverty alleviation. Understanding local needs can help tailor your social impact initiatives to address pressing concerns. Community Involvement: Engage with local communities to identify their most significant challenges and align your efforts with these needs. This can include supporting local schools, health clinics, or environmental projects. 2. Integrate Social Impact int

Introduction Emotional selling focuses on connecting with customers through their feelings rather than just the features of a product. In Nigeria, where cultural values and personal connections are deeply cherished, this approach can be highly effective. Here’s how to use emotional selling techniques to connect with Nigerian customers: 1. Understanding Local Values and Beliefs Respect Traditions : Show respect for local values and traditions in your marketing and sales approach. Emphasize cultural heritage, family values, or community spirit to resonate with Nigerian customers. Highlight Cultural Relevance : Tailor your message to reflect local customs and beliefs, making your brand more relatable and impactful. 2. Telling a Compelling Story Share Stories : Create narratives about your products or brand that evoke emotions such as happiness, pride, or nostalgia. Stories about the cultural significance of products or their positive impact can create a strong emotional connec

What Is Selling Locally? Selling locally means focusing on the needs and wants of people in specific neighborhoods or areas. Instead of treating everyone the same, you make special efforts to understand and meet the unique needs of each local community. How to Sell Locally in Nigeria 1. Learn About the Local Community   Ask Questions : Find out what people in different areas like or need. For example, people in Lagos might like different things than people in Kano. Talk to Local Leaders: Get to know community leaders who can tell you what people in their area want. 2.Offer Products That Fit the Local Culture Customize Your Products : Sell items that match local tastes. For example, offer traditional foods or clothes that are popular in that area. Special Local Items: Create unique products just for specific areas to make them feel special. 3. Promote Your Products Locally Use Local Languages : Make ads or signs in the local language so people can understand and relate to t

Introduction Nigeria, with its dynamic economy and diverse population, presents numerous opportunities for businesses willing to explore untapped or emerging markets. While many industries are saturated, several niche markets remain relatively unexplored. This article will delve into some of these promising niches, highlight strategic locations, and provide facts to back up the potential for growth and profitability. 1. Eco-Friendly Products Overview The global shift towards sustainability has not bypassed Nigeria. Eco-friendly products, which prioritize environmental conservation and sustainability, are gaining traction among environmentally conscious consumers. These products include biodegradable packaging, reusable shopping bags, eco-friendly household items, and sustainable fashion. Strategic Locations Lagos : As Nigeria’s commercial hub, Lagos has a growing middle class and a significant expatriate community that values sustainability. Abuja : The capital city is home

Nigeria's economy is a complex and dynamic entity, influenced by a multitude of factors including its rich cultural diversity. As the country navigates through economic challenges and opportunities, understanding the impact of culture on business practices becomes even more crucial. This article explores how cultural nuances shape business operations in Nigeria's current economic landscape, offering insights into negotiation styles, customer service approaches, marketing strategies, and more. 1. Negotiation Styles in a Challenging Economy In today's economic climate, where inflation and fluctuating exchange rates pose significant challenges, the traditional Nigerian negotiation style has adapted to ensure business resilience. Respect for Hierarchy: Even amid economic uncertainties, respect for hierarchy remains a cornerstone of business negotiations. Senior executives and decision-makers continue to play a pivotal role, and their involvement can ofte

Introduction Nigeria is a vibrant tapestry of cultures, each generation weaving its unique patterns into the fabric of daily life. From the wisdom of the Baby Boomers to the tech-savvy ways of Generation Z, let's dive into the exciting and evolving lifestyle trends across generations in Nigeria, highlighting real-life examples to bring these trends to life, especially focusing on the spirit of entrepreneurship. Baby Boomers (1946-1964) The Guardians of Tradition Our Baby Boomers are the heart and soul of Nigeria's rich heritage. They grew up in a post-independence era, cherishing: Family Gatherings: Sundays are often filled with extended family meals, where dishes like jollof rice, pounded yam, and egusi soup are shared. For example, in towns like Abeokuta, it’s common for families to gather every weekend. Traditional Wear: During occasions like the annual Osun-Osogbo festival, you’ll see Baby Boomers proudly wearing traditional outfits such as agbada an