The Four types of Selling and why they Matter
Transactional selling The lowest rung of selling is transaction selling (trust us when we say it is barely selling). Transactional selling is exactly what the name outlines. Customer asks question A, sales individual replies to question A. Customer asks for a discount, sales individual gives 10%. You get the picture. There is minimal pro-activeness and hope is the main strategy of this system. Transactional selling is only in a type of selling because there is an attempt to close out business. Needless to say, transactional selling is the starting point of a sales individual’s career and if they don’t move out of this type of selling the end of their careers also. Feature selling Sadly, many of the sales individuals we have spoken to over a period of time are stuck in the feature selling space. Feature selling is all about answering customer questions with a feature. For example: Customer: I want to buy a phone. Sales individual: Great! what do you want in a phone? Customer...