Storyscape With Oluwasegun

One of the best things you can do to beat the competition and gain the attention of shoppers is understand merchandising. In today’s content, I am going to guide you through a merchandising technique called color block merchandising and how you can use it in your displays to stand out from your competitors and ultimately give your customers a memorable experience. What is colour blocking? Colour blocking is the use of color to support merchandising of products. It is an effective weapon which visual merchandisers can use to improve the way products are displayed. Here are the basics before you move to implementing colour blocking: 1. Colour wheels A colour wheel is used to show the relationship between different colours based on three primary colours - red, blue and yellow. Primary colours create secondary colours when mixed which go on to create tertiary colours when mixed with primary colours, creating a six and twelve colour wheel respectively. It’s also important to rem

Are you considering a career in retail? Merchandising is definitely an aspect you could consider. Wikipedia defines merchandising as the activity of promoting the sale of goods, especially by their presentation in retail outlets. Take note that this might not be everyone’s cup of tea, there are essential skills you need for merchandising jobs. 1. Good and healthy communication: Paying full attention to what people are saying and taking time to understand the points they make is crucial in merchandising. Asking appropriate questions in order to get feedback from people (while trying not to interrupt them) is also important. Communicating your findings and other information effectively verbally and in writing is also essential. 2. Time Management: Managing your time correctly so everything that you need to do gets done is very important. Like in many professions, you’ll be required to meet deadlines. 3. Judgment and Decision Making: Making decisions based on relative cost and benefits o

The profession of merchandising is not an easy task because they have to play a vital role in any organizations. In fact, a merchandiser coordinates with the management or production section to develop, modify or increase sells of an item. This person needs strong communication and negotiation skil ls along with visual and analytic abilities. They need to be a creative and   innovative thinker .  Smart Merchandiser They have to pay  full attention while working. Th ere is no shortcut way or scope to   skip from their assigned jobs. Single absent mind may create great panic. They have to work about 10 – 14 hours for maximum time but in Nigeria, you could work more than that Most of the times, they are overloaded and have to stay in workstations up to late night. Usually, they are habituated to lead a robotic life. It is not happening of their inefficiency because manufac turers appoint a Merchandiser instead of two or more without thinking the demand of workload. As a result, merchand

Everyone in one sense or the other wants their Jean to last like forever, but that’s not going to happen. In fact, just the opposite is what I’m hearing from my readers These days, is that jeans seem to rip and fall apart long before their time, especially the ones in series of low standard quality productions that occur in the market industry now a problem that sent me in search of a solution for how to make jeans last longer. So what I’ve learned is fascinating. The problem is our laundry habits. We’re pretty much washing our jeans to death. Denim and Jeans…. Differentiate them   Truth be told, your dream that your favorite pair of jeans should pretty much last forever is not that far from reality. They really should, and they can if  learn these seven simple secrets for how to make denim jeans last longer: Wash rarely And when I say “rarely,” I mean once every few months—not every wearing or even every week. The trick is to immediately spot treat any spills or stains, th

When it comes to increasing sales, many retailers ignore the importance of retail shelf management. Shelf management includes product placement and merchandising on retail shelves, as well as keeping products fully stocked and effectively organized. While some business owners do not think that their shelves have a big effect on their bottom line, the most successful retailers all use shelf management systems to optimize their product placement. Shelf management systems, such as drop-in pushers, are used on shelves to keep products in their place and lined up fully at the front of the shelf with their brands facing forward. Here are some tips for how you can use retail shelf management systems to optimize your shelves, increase sales, and promote branding. Representation of Products on Shelf In general, products displayed on shelves at eye level have higher sales than their bottom- or top-shelf counterparts. As well, products with their brand labels facing forwa

One of the major aims of Visual Merchandising is to ensure merchandises are moving out of the store being purchased by customers. Are you looking to learn how to create merchandising displays that draw your shopper's interest and sell more merchandise? Do you feel you don't know how to organize merchandise effectively? Does the front of your store resemble a yard sale more than a going retail space? Are you looking for the do's and don'ts of inventory management? Follow me as I take you through the 10 process on how you can merchandise your store: 😊 1. Change your displays monthly .  Holidays and seasons only last so long, and promotional goods have a short shelf life. Feature new arrivals in your store layout first. If you ordered product meant to go together, keep it together. You don’t want its first appearance to be diluted. Later, the few items that may be left can be grouped with new arrivals to give them a new look. If you ordered red Valentine candl

Never underestimate the power of your tongue, those negative words you blurt out when you are furious can cause a lot of emotional damage to your kids. Your kids will annoy you, frustrate you, ask thousands of questions a day and repeat the same mistakes. The last thing you want to do is saying hurtful words that can leave a scar in their minds for life. Your Children will push you to your breaking point, it is your job to think first before reacting or uttering harsh words unknowingly. If you want to ensure your kids grow up smart, confident, happy with high self esteem, be careful not to say the following:   " You're so dramatic." Your kids are only just trying to express themselves to the best of their knowledge, calling them “dramatic” can lead to low self-esteem. Imagine feeling good about what you love doing and someone commenting that “you are just too much”. It’s not fair to bring people down when they are just trying to make themselves happy. These wo