The Unspoken Rules of Visual Merchandising in Nigerian Markets
In the heart of Lagos, where the hustle never stops, Nigerian markets like Balogun and Oyingbo come alive every day with a burst of energy that can only be experienced firsthand. The sights, sounds, and smells create an overwhelming sensory explosion, one that perfectly captures the essence of Nigeria's vibrant commercial spirit. From brightly colored fabrics to carefully stacked produce, the way these markets operate may seem chaotic, but there’s a subtle art at play an unspoken set of rules guiding the presentation of goods that draw customers in without them even realizing it. Welcome to the world of visual merchandising in Nigerian markets, where business meets creativity in a raw, authentic way. The Cultural Nuances of Display in Nigerian Markets Walking through the aisles of Balogun Market, one thing becomes immediately clear: these traders know how to present their products. They may not have formal training in visual merchandising, but they possess a...