How to Apply IRIS in Shelf Management and Sales
In today’s retail world, shelf management plays a critical role in driving store performance. The look and feel of your shelves can make or break the shopping experience, influencing customer satisfaction, store perception, and ultimately, sales. One powerful approach that can revolutionize this area is what we call IRIS: Immediate Replacement of Item Sold. This concept ensures that products are restocked on the shelf immediately after being sold, maintaining the store’s visual appeal and ensuring product availability at all times. What is IRIS? IRIS is a shelf management strategy that emphasizes the real-time restocking of products the moment an item is sold. The idea is simple but highly effective: when a product is purchased, its absence is immediately addressed by replenishing it on the shelf. This ensures that customers always encounter fully stocked shelves, boosting the likelihood of making a purchase and creating a seamless shopping experience. Rather than waiting