Posts

Latest Posts

Understanding How Nigerians Think When Buying From Your Store – A Sales Associate’s Guide

-
Image
If you are a sales associate in Nigeria, your ability to read the mind of the customer is almost as important as the product you’re selling. Nigerians are smart, observant, and value-driven shoppers. They won’t just buy because you are smiling; they buy because you’ve met their reasoning pattern. Here are key ways to know how Nigerians reason when buying from your store: 1. They Weigh Price Against Perceived Value A Nigerian customer often asks themselves, “Am I getting my money’s worth?” It’s not always about finding the cheapest option, but about getting the best quality at the best price. As a sales associate, highlight durability, unique features, and after-sales benefits not just the cost. 2. They Want to See, Touch, and Compare Even if they saw the product online, they’ll still want to inspect it physically before buying. They might compare it with other items in the store or even with a competitor’s price. Be ready to demonstrate and explain without sounding defensive. 3. They R...
Post a Comment
Read more

What Customers Really Want to Hear

-
Image
In sales and customer service, success isn’t just about having a great product or service. It’s about how you communicate. Customers are more likely to trust and buy from people who speak their language and understand their needs.  Here’s what customers truly want to hear: 1. “I Understand What You Need” Customers want to know that you’re not just trying to sell them something but that you genuinely understand their needs. When you say, “From what you’ve shared, it sounds like you need something reliable and budget-friendly. I have a perfect option for you,” it shows you’re paying attention. 2. “This Will Make Your Life Easier” People don’t just buy products—they buy solutions. Customers want to hear how your offering will solve their problems or improve their lives. Saying, “With this, you won’t have to worry about that issue anymore,” speaks directly to their desire for convenience and peace of mind. 3. “Others Have Tried This and Loved It” Customers often feel more confident whe...
Post a Comment
Read more

7 Reasons Why I can't Stop Talking About This Bread

-
Image
If you’re like me, bread is more than just food it’s comfort, a quick meal, and sometimes, the highlight of the day. But not every loaf hits the spot. That’s why I was genuinely surprised when I first tasted Jendol Bread. It wasn’t just bread; it was an experience. Since then, it has become a staple in my home, and here’s why I think you should give it a try too. 1. Rich, Buttery Flavor The first thing you notice about Jendol bread is the taste. It’s not bland or overly sweet; it has this perfect buttery flavor that makes every bite satisfying. Whether I eat it plain or with a spread, the taste always stands out. 2. Soft and Fluffy Texture I’m a sucker for soft bread, and Jendol nails it. It’s light, fluffy, and tears apart beautifully. Toast it, make a sandwich, or just grab a slice it’s always a treat. 3. Different Flavors for Different Moods One thing I love about Jendol is the variety. Some days, I go for the butter-filled loaf. Other times, the sardine bread or coconut bread feels...
Post a Comment
Read more

7 Signs to Know a Customer That Wants to Buy

-
Image
Understanding customer behavior is a crucial skill in sales. Not every customer who walks into a store or inquires about a product is ready to buy. However, there are telltale signs that reveal when a potential buyer is serious. Knowing these signs can help you focus your efforts, close deals faster, and improve customer satisfaction. Here’s how to identify a customer who truly wants to buy: 1. Clear and Specific Inquiries A customer who asks detailed questions about a product or service is often a strong prospect. They inquire about features, pricing, availability, and delivery timelines. For example, someone asking, “Does this shirt come in other colors and sizes?” is more likely to buy than someone casually saying, “It looks nice.” Tip : Respond with clarity and enthusiasm. The more confident your answers, the closer they move toward making a decision. 2. Repeated Engagement When a customer keeps coming back—whether it's to the store, website, or even through follow-up messages—...
Post a Comment
Read more

10 Unique Steps to Sell to a Customer Successfully

-
Image
Selling to a customer  is an experience on its own. From the moment they walk in, you can almost predict the conversation. Take for example customers in Lagos "How much is this?" followed by the classic "Ah, they’re selling it cheaper down the road." In a bustling city where everyone wants the best value for their money, knowing how to sell without sounding pushy is a skill every seller needs. It’s not just about the product it’s about how you present it. Here’s how to make sure your customer leaves satisfied and you close the sale successfully: 1. Know Your Product Inside Out The first rule of selling is confidence, and confidence comes from knowledge. Understand your product’s features, benefits, and even potential drawbacks. This way, you can answer any question without hesitation. 2. Understand the Customer's Needs Every customer has a reason for showing interest in a product. Ask open-ended questions to find out what problem they’re trying to solve. When yo...
Post a Comment
Read more

10 Practical Steps to Arrange a New Clothing Store for Maximum Sales

-
Image
Setting up a clothing store goes beyond filling up racks with clothes. A well-organized store enhances customer experience, improves sales, and strengthens brand identity. Here’s a practical guide to arranging a new clothing store effectively. 1. Plan Your Store Layout and Theme Before anything else, define the layout that best suits your store size and customer traffic. Common layouts include: Grid Layout – Ideal for maximizing space, often used in supermarkets and thrift stores. Loop/Racetrack Layout – Encourages customers to follow a set path, increasing product exposure. Free-Flow Layout – Allows creative placement and an open feel, common in boutique stores. Your theme should reflect your brand identity. Whether you’re going for minimalist, urban, luxury, or bohemian, the store’s colors, furniture, and décor should align with your target audience. 2. Create a Strong First Impression at the Entrance Your storefront and entrance set the tone for customer engagement. Use an attrac...
Post a Comment
Read more

Who is Responsible for Taking Care of the Children?

-
Image
The responsibility of raising children has always been a topic of discussion, shaped by cultural values, religious beliefs, and modern-day realities. While parenting is ideally a shared duty between both parents, society often influences how responsibilities are divided. This article explores the dynamics of parenting roles in Nigeria and sheds light on how these roles can be balanced for the benefit of the children. Traditional Parenting Roles in Nigeria In many Nigerian households, traditional customs dictate that the father is the primary provider, while the mother takes on the caregiver role. Fathers are expected to work hard to ensure the financial stability of the home, while mothers focus on nurturing and managing the home front. For example, a father might ensure that school fees, clothing, and food are provided, but the mother often becomes the cornerstone of daily interactions, offering emotional support, teaching values, and maintaining discipline. This division of labor was...
Post a Comment
Read more