Storyscape With Oluwasegun

Selling to a customer  is an experience on its own. From the moment they walk in, you can almost predict the conversation. Take for example customers in Lagos "How much is this?" followed by the classic "Ah, they’re selling it cheaper down the road." In a bustling city where everyone wants the best value for their money, knowing how to sell without sounding pushy is a skill every seller needs. It’s not just about the product it’s about how you present it. Here’s how to make sure your customer leaves satisfied and you close the sale successfully: 1. Know Your Product Inside Out The first rule of selling is confidence, and confidence comes from knowledge. Understand your product’s features, benefits, and even potential drawbacks. This way, you can answer any question without hesitation. 2. Understand the Customer's Needs Every customer has a reason for showing interest in a product. Ask open-ended questions to find out what problem they’re trying to solve. When yo...

A planogram is a visual merchandising tool used in retail to optimize the arrangement of products on store shelves or displays. It's a strategic layout that helps retailers and Merchandisers showcase products in a way that maximizes sales, enhances the shopping experience, and ensures efficient use of space. By carefully arranging products based on factors like popularity, seasonality, and sales data, retailers can drive customer engagement, boost sales, and improve overall store aesthetics. Here are some tips to consider before creating a planogram for your store; 1. Product Selection: Choose the right mix of products based on sales data, trends, and customer preferences. 2. Store Layout: Understand the store's layout, shelving, and available space to optimize product placement. 3. Merchandising Strategy:  Determine how products will be organized (by category, brand, size, etc.) to guide customer flow. 4. Sales Data:  Analyze historical sales data to identify top-...

How does your Store-Look eliminates disarray of what to purchase from customers and how can it urges a client to shop in your store as opposed to in another, and in particular, changes over additional customers into clients?? A Central issue for most Retailers and Merchandisers😊 A planned exertion holds you back from conveying a lot of SKUs, slapping them on a wall or table, and anticipating that they should sell. Such a large number of decisions cause customers to feel overpowered. What difference should promoting make to you? The faster you can eliminate a customer's decisions, the speedier you can cause them to unwind and think about buying your product. The less time you give to how you organize your store and show your items, the more wrecked your customers will feel while attempting to know what to check out. Furthermore, an overpowered customer never turns into a client - they simply leave. You can draw in however many new bodies to your shop as you need, yet as...