Storyscape With Oluwasegun

If you are a sales associate in Nigeria, your ability to read the mind of the customer is almost as important as the product you’re selling. Nigerians are smart, observant, and value-driven shoppers. They won’t just buy because you are smiling; they buy because you’ve met their reasoning pattern. Here are key ways to know how Nigerians reason when buying from your store: 1. They Weigh Price Against Perceived Value A Nigerian customer often asks themselves, “Am I getting my money’s worth?” It’s not always about finding the cheapest option, but about getting the best quality at the best price. As a sales associate, highlight durability, unique features, and after-sales benefits not just the cost. 2. They Want to See, Touch, and Compare Even if they saw the product online, they’ll still want to inspect it physically before buying. They might compare it with other items in the store or even with a competitor’s price. Be ready to demonstrate and explain without sounding defensive. 3. They R...

Selling to a customer  is an experience on its own. From the moment they walk in, you can almost predict the conversation. Take for example customers in Lagos "How much is this?" followed by the classic "Ah, they’re selling it cheaper down the road." In a bustling city where everyone wants the best value for their money, knowing how to sell without sounding pushy is a skill every seller needs. It’s not just about the product it’s about how you present it. Here’s how to make sure your customer leaves satisfied and you close the sale successfully: 1. Know Your Product Inside Out The first rule of selling is confidence, and confidence comes from knowledge. Understand your product’s features, benefits, and even potential drawbacks. This way, you can answer any question without hesitation. 2. Understand the Customer's Needs Every customer has a reason for showing interest in a product. Ask open-ended questions to find out what problem they’re trying to solve. When yo...

A planogram is a visual merchandising tool used in retail to optimize the arrangement of products on store shelves or displays. It's a strategic layout that helps retailers and Merchandisers showcase products in a way that maximizes sales, enhances the shopping experience, and ensures efficient use of space. By carefully arranging products based on factors like popularity, seasonality, and sales data, retailers can drive customer engagement, boost sales, and improve overall store aesthetics. Here are some tips to consider before creating a planogram for your store; 1. Product Selection: Choose the right mix of products based on sales data, trends, and customer preferences. 2. Store Layout: Understand the store's layout, shelving, and available space to optimize product placement. 3. Merchandising Strategy:  Determine how products will be organized (by category, brand, size, etc.) to guide customer flow. 4. Sales Data:  Analyze historical sales data to identify top-...

How does your Store-Look eliminates disarray of what to purchase from customers and how can it urges a client to shop in your store as opposed to in another, and in particular, changes over additional customers into clients?? A Central issue for most Retailers and Merchandisers😊 A planned exertion holds you back from conveying a lot of SKUs, slapping them on a wall or table, and anticipating that they should sell. Such a large number of decisions cause customers to feel overpowered. What difference should promoting make to you? The faster you can eliminate a customer's decisions, the speedier you can cause them to unwind and think about buying your product. The less time you give to how you organize your store and show your items, the more wrecked your customers will feel while attempting to know what to check out. Furthermore, an overpowered customer never turns into a client - they simply leave. You can draw in however many new bodies to your shop as you need, yet as...