Things To Consider Before Drawing A Planogram

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A planogram is a visual merchandising tool used in retail to optimize the arrangement of products on store shelves or displays. It's a strategic layout that helps retailers and Merchandisers showcase products in a way that maximizes sales, enhances the shopping experience, and ensures efficient use of space. By carefully arranging products based on factors like popularity, seasonality, and sales data, retailers can drive customer engagement, boost sales, and improve overall store aesthetics. Here are some tips to consider before creating a planogram for your store;


1. Product Selection:

Choose the right mix of products based on sales data, trends, and customer preferences.



2. Store Layout:

Understand the store's layout, shelving, and available space to optimize product placement.



3. Merchandising Strategy:

 Determine how products will be organized (by category, brand, size, etc.) to guide customer flow.



4. Sales Data:

 Analyze historical sales data to identify top-selling items and plan their prominent placement.



5. Seasonal Trends:

Incorporate seasonal variations in product demand and adjust accordingly.



6. Product Relationships:

Consider cross-selling opportunities by placing related products together.



7. Eye Level Placement:

Prioritize placing high-margin or popular items at eye level for maximum visibility.



8. Shelf Capacity:

Ensure shelves are not overcrowded, allowing products to be easily accessible and visible.



9. Planogram Software:

Use planogram software for accurate visual representation and easier modifications.



10. Compliance:

 Ensure compliance with regulations, pricing, and any contractual agreements.



11. Aisle Flow:

Design the planogram to lead customers through the store in a logical manner.



12. Restocking Ease: 

Plan for easy restocking to maintain neatness and order.



13. Customer Behavior: 

Consider how customers navigate the store and design the planogram accordingly.



14. Promotions:

 Allocate space for promotional displays and special offers.


15. Visual Appeal: 

Strive for a visually appealing arrangement that reflects your brand and entices shoppers.


16. Feedback:

Seek input from store staff and managers who are familiar with the store's dynamics.


17. Regular Updates:

Planograms should be reviewed and updated periodically to accommodate changing trends and seasons.

Remember, a successful planogram enhances the shopping experience, encourages sales, and ensures efficient space utilization.


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