Storyscape With Oluwasegun

A planogram is a visual merchandising tool used in retail to optimize the arrangement of products on store shelves or displays. It's a strategic layout that helps retailers and Merchandisers showcase products in a way that maximizes sales, enhances the shopping experience, and ensures efficient use of space. By carefully arranging products based on factors like popularity, seasonality, and sales data, retailers can drive customer engagement, boost sales, and improve overall store aesthetics. Here are some tips to consider before creating a planogram for your store; 1. Product Selection: Choose the right mix of products based on sales data, trends, and customer preferences. 2. Store Layout: Understand the store's layout, shelving, and available space to optimize product placement. 3. Merchandising Strategy:  Determine how products will be organized (by category, brand, size, etc.) to guide customer flow. 4. Sales Data:  Analyze historical sales data to identify top-s

One of the most daunting tasks in trying to grow a business is finding new clients. In today’s world, there is an abundance of technological resources and that have completely changed the sales process. Now that you can find plentiful information just by typing G-O-O-G-L-E into a keyboard, it is no longer acceptable to simply call someone up to pitch your business. Oddly enough, it can be difficult just to find a phone number (especially if you’re like me and are in the business of helping people create a business). But back to phone calls. No one wants to feel like they’re talking to a used-car salesman (though there’s nothing wrong with selling used cars), but that doesn’t mean there isn’t value in connecting early with a potential client. I am a huge proponent of getting on the phone with someone who may not need your help right now—because they might in the future. Forget the hard sell mentality. If you want to land someone as a client, the key is to focus on building a relation

 The words "public speaking" causes fear and anxiety in the minds of the said competent and confident people. Does the thought of speaking in front of a group evoke fear, make you sweat, and get your heart pounding? It's likely you have glossophobia😂- the fear of public speaking. Glossophobia is one of the most common result of fears. There are many ways to increase business exposure so why bother to overcome your speaking jitters? Stepping up to the podium not only positions you as an expert in your area of business but it also provides effortless referrals and improved sales opportunities. Presenting a non-sales informative speech warms up your target market and builds trust. Unlike endless cold calls, the people you present to and follow up with are more receptive to listening to your offering of products and services. So I came up with the seven tips to follow judiciously in other to overcome your fear of public speaking and also boost your business: 1.

  Fire Drills: Not Just for School! Fire drills are a big part of being safe in school: They prepare you for what you need to do in case of a fire. But what if there was a fire where you live? Would you know what to do? Talking about fires can be scary because no one likes to think about people getting hurt or their things getting burned. But you can feel less worried if you are prepared. Home Fire Drills It's great to talk about emergency plans, but it's even better if you practice them, like the fire drills you have at school. Having a fire drill at home gives everyone a chance to see how they would react in a real emergency. You can see how quickly and safely everyone can get out of the house. Your family should practice this drill twice a year, every year. It's also a good time to remind your parents to change the batteries in the smoke alarms. A good rule of thumb during a home fire drill is to see if your family can safely get out the house using the escape routes and

Every Nigerian who owns a small business understands that the customer is the major source of sustenance for his/her trade. These days in Nigeria though, no one wants to be sold to and so most small business owners are now finding it extra hard to attract customers, some of them now find that they have to consistently to eventually get business, especially those who run a professional service business. To make things easier for these small business owners as regards attracting customers, Jumia travel shares 4 that will not only lure in new customers but will also keep them coming back. Word-of-mouth I call it 'sweet-mouth' This may seem outdated or cliché considering it is one of the oldest forms of marketing and advertising used by businesses, but while it may be as fast-paced as radio or T.V, it can prove to be very efficient for a small business. Basically, a satisfied customer is one of the most effective marketing and advertising tools a small business can ever have, wh

Food business is one business that can never go out of fashion because people must eat whether they are rich or poor. From the days of “buka” to the era of exotic eateries and restaurants, people have diversified into different aspects of restaurant business. Mrs Adewumi Ayo has focused on an aspect of restaurant business - strictly making soups and stews for sale. She is one of my projects works whereby she shared her success story. People who are involved in restaurant business typically possess abundance of highly desirable traits and skills.  They are very capable individuals who are naturally optimistic, creative, dedicated, highly motivated, action-oriented, and are not afraid of hard work and long hours to achieve their goals. Adewumi Ayo possesses these traits and that was why she was motivated to go into restaurant business. It is common to see restaurants serving all kinds of delicacies in our society but rare to see one handling only soups. Her business, ‘Soup Paradise’ w

As a Customer Service Professional, I have come to terms that excellent and quality service sticks in the heart of customers which keeps them coming back again and again!.  Psychological factors affect the decisions we make every day. Of course, most of us are blissfully unaware of the tendencies that influence our actions. However, businesses can use the hidden psychology driving our behaviors to yield big profits. From the work that we do, to the habits that we form, to the rationalizations we make, our behavior and mental state influence tastes and preferences in unusual ways by getting us to invest in products and services in seemingly inconsequential ways. Labor = Love In a 2011 study, three researchers measured how work affects the  value of things. University students were given instructions to assemble an origami crane or frog. After the exercise, students were asked to purchase their creation, bidding up to $1. Meanwhile, a separate group of students located in another roo