Following Up with Customers in Nigeria: Harnessing Emotional Intelligence for Sales Success
In Nigeria's vibrant market, following up with customers is more than just a sales tactic; it's an opportunity to foster meaningful relationships and drive growth. I recall a personal experience that highlights the power of persistence and emotional intelligence in sales. A few months ago, I had a client on the Island in Admiralty Lekki, one of the more affluent areas in Lagos. Initially, she was quite challenging—her demands were high, and she seemed skeptical about making a purchase. Despite several follow-ups, it felt like I was hitting a wall. However, I remained patient and empathetic, focusing on understanding her specific needs and addressing her concerns. Through consistent and thoughtful follow-ups, I gradually built a rapport with her. I made sure to listen actively, understand her preferences, and demonstrate how my product could meet her needs. Eventually, my perseverance paid off. She made a purchase, and our interaction turned into a positive experienc