Colour Blindness In Visual Merchandising
Color plays a pivotal role in visual merchandising by influencing customer perceptions and behaviors. However, it's crucial to recognize that not everyone experiences color in the same way. Color blindness affects a significant portion of the population, and considering this in your merchandising strategy ensures that your displays are accessible to all shoppers. Understanding Color Blindness Color blindness, or color vision deficiency, affects approximately 8% of men and 0.5% of women worldwide. The most common types are: Red-Green Color Blindness : Difficulty distinguishing between red and green hues. This is the most prevalent form. Blue-Yellow Color Blindness : Trouble differentiating between blue and yellow shades. Complete Color Blindness : Very rare, where individuals perceive no color at all. Why Color Blindness Matters in Merchandising In visual merchandising, color is often used to grab attention, convey information, and enhance the shopping experience. If you