Set Up Your Profitable Morning Food Business in Lagos with Party Jollof Rice

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Set Up Your Profitable Morning Food Business in Lagos with Party Jollof Rice
Starting a food business in Lagos, especially targeting early morning workers, can be incredibly profitable. With countless people rushing to work and looking for quick, delicious meals to take along, you have the perfect opportunity to meet their needs. One of the best dishes to offer is the beloved smoky party jollof rice. Here's a detailed guide to help you get started.

1. Location: Get a small space at a busy junction, not necessarily a shop.
2. Equipment: Buy serving plates, spoons, forks, trays for serving, a wooden or plastic table, and four chairs. Get coolers and other essentials.
3. Cooking: Early in the morning, prepare a delicious smoky party jollof rice and start selling. Lagosians like me love good food, and nothing beats the taste of well-made party jollof rice.

Why This Works: Early morning workers in Lagos are always rushing to work and looking for quick, delicious food to take along. Offering them a tasty, convenient option like party jollof rice can be very profitable.


Party Jollof Rice Recipe for 1 Bag of Rice (50kg)

1. 50kg Rice
2. Medium-sized basket of fresh tomatoes
3. 4 big Gino tomato pastes
4. 2 packs of Maggi Chicken flavor and 1 pack of Knorr
5. 2.5 big packs of curry
6. 1 small basket of onions
7. Fresh ginger and garlic (₦3000 worth)
8. A roll of nutmeg sachet
9. Shombo and tatashe (2 rubber custard mix)
10. 2 custard rubbers of pepper (atarodo)
11. 20 liters of Kings groundnut oil
12. 2 big packs of thyme
13. Meat stock (beef, chicken, or turkey)
14. 2 rolls of kitchen glory
15. 2 rolls of Benny spice
16. 2 rolls of curry masala
17. 4 sachets of delice spice
18. Salt to taste (or 2 big packs)
19. 20 bay leaves


Method

1. Grind tomatoes, peppers, and onions, then boil to reduce water content.
2. Season meat with spices, boil on low heat, and fry with onions in hot oil.
3. For jollof rice, heat the oil used for frying meat, fry sliced onions, then add boiled tomato mix and fry until dry. Add tomato paste and spices, then meat stock, and let it boil.
4. Parboil the rice, wash thoroughly, and mix with the boiling tomato mix on low heat. Slight burning adds the characteristic smoky flavor of party jollof rice.
5. Once cooked, serve.

Profit Potential: With 50kg of rice, you should be able to serve around 150-200 people. Morning rush hours provide a steady stream of customers looking for quick, tasty meals, ensuring high demand and good profits. Party jollof rice is a crowd favorite and will keep your customers coming back for more.

Best of luck!

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